Get Marketing Ready For 2020

Don’t we all wish we were fortune teller? To see right into the future to see what marketing approach will work and what will be a complete flop. Unfortunately – it’s not that easy. Businesses, big and small, all go through their own trails and errors.

From experience, the best planning happens right after reflecting on past successes (and failures). Comparing your personal results with the genuine stats will help you colour in the picture for future campaigns.

The first step is to understand what you would like to achieve over the next year. Is it a bigger and better-known brand, is it more sales, more subscribers or maybe even a combination of both? Once you know that; you can plan your approach. Research is key.

The simplest form of communication in the “digital space” is mobile marketing. The simple text message. Many believe that it has become old- fashioned but in a country, such as South Africa, where WIFI is a commodity that is not freely available, it still works wonders. Using the right tools, your simple text with a call to action has become highly measurable. Email Marketing will always work, provided you have your audience just right and your content is engaging enough. Then comes, what is most likely the cheapest marketing methods to ever exist, provided you’re doing it right of course. Social Media Marketing in many ways the new “Word of Mouth”.

In today’s digital world, a digital marketing strategy is not only a necessity but a must for any business. As a business executive, you must have a 360-degree view of your potential customer to implement a 360-degree digital marketing strategy. Any missed opportunity could mean a lost sale.

As a result, a digital marketing strategy needs to have a 360-degree view of the customer.

You have to think about which digital channels your target audience is using. Where do they spend their time online? What is the customer journey to your website? How do you follow up and track leads once they arrive in you inbox? How do you get feedback from sales on whether the lead was good or not?

A 360-degree view implies that you are leaving no gaps in your strategy for potential customers to fall into the cracks. In short, the eight essential elements of a successful digital strategy includes:

SEO (Search Engine Optimisation)

PPC (Pay Per Click advertising)

Customer communications

Outbound email campaigns

Inbound lead nurturing

Social posting

Content marketing

Website

Mobile Marketing.

Orbit has taken the stance to focus more on the inbound approach. Taking in consideration more than one marketing tool for one single campaign. By taking in consideration each interaction with your audience, you get to learn more of what makes them unique and what will most likely make them take the desired action.