Everything to know about SEO

SEO (SEARCH ENGINE OPTIMISATION)

93% of online experiences start with an organic search via search engines, and 70% of links users click on are organic search engine results on search engine results pages (SERPs).

When you take this into consideration, not having a presence in organic search engine results, or not being on the first page of Google for a keyword or phrase, makes finding your business difficult for your potential customers.

SEO helps you to gain both brand awareness and increase organic website traffic.

Your competitors and big businesses have already invested a lot of budget and time into optimising their websites for the likes of Google, and are taking up top spots on SERPs. Your business also needs to be there.

SEO

SEO makes your website more visible in organic search engine results and naturally increases your website traffic. By doing audience research and knowing the keywords and phrases your target audience uses, you can align this data to the services you offer, then you can start optimising your website content.

To do this research use free tools like Google Search Console, Google Analytics and Google Trends to see what your focus keywords are and then from there, you can determine your rankings. Track these rankings to see how you steadily improve and move up the ranks on target terms that drive valuable web traffic to your business.

If you have some budget available and we highly recommend a tool like SEOMoz or SemRush for you content and keyword research. 

Important to note are the long-term benefits of embracing a monthly SEO strategy. For example, a well optimised landing page will gain more and more momentum over time, as Google sees interest and engagement increase.

Additionally, a well-researched and SEO optimised blog strategy, involving back-linking and use of pillar pages drastically improves organic traffic and conversions over time. But be prepared to work at SEO weekly and for a few months before you see results. 

For more on SEO, we recommend contacting us directly.