When Is the Best Time to Post on Instagram? - The Cheat Sheet

If you want to find the best time to post on Instagram, you're probably trying to reach a specific goal. Maybe you want to maximize the number of likes you get on each post. Or you hope to improve brand awareness by getting new followers.

If you're new to social media you might start posting as often as you can and see what happens. But what if you add some scientific thinking to the process? For example, you could try posting at different times of day and jotting down the likes per minute for each post.

That experiment could have value over time, but it's also pretty intense and time-consuming. Is there an easier way to figure out when to post on Instagram? In this post, you'll find everything you need to start posting at the best times on this popular social media platform.

• According to HubSpot research, the best time to post on Instagram is from 6-8:59PM

• 8PM in particular is the best time to post for optimal engagement

• The best day to post on is a Friday, followed by Saturday and Wednesday for B2C audiences

• The best day to post to B2B audiences on is a Monday, followed by Wednesday and Friday's