The art of Blogging

You may know already about the amazing benefits of blogging, but have you ever wondered how blogging actually works and how it can help build brand awareness, customer loyalty and increase sales? We break it down in a nutshell to help you easily understand why blogging frequently can benefit your business in so many different ways. 

What is a Blog?

In earlier times, a blog was more of a personal diary that people shared online about their life, opinions or things that they did.  It wasn’t long until people and brands discovered the opportunity to use blogging to communicate information about their brand, products and industry, and has since evolved to be a marketing tool of its own. Today, corporate blogging is seen as one of the most affordable and effective marketing efforts and can even be used to complement your social media, SEO and e-mail marketing strategies. Brands are starting to see that blogging is essential to build a digital presence, while also creating a relationship with their audience and expanding their reach.

Blogs vs Websites

We often get asked, “What is the difference between a blog and a website?” Honestly, these days it can be challenging to differentiate between the two as many companies are integrating blogs into their websites. 

A blog requires regular updates and consistent posting of authentic and original content that provides the reader with an opportunity to engage, share and leave a comment. A website has static content on their pages, but rarely gets updated.  An example would be the company’s information, services and contact details.